537 is more than just a number, it is a symbol of the endless love and dedication to the art of cigar making. The founder of the brand has been steeped in the Cuban spirit for more than 30 years and decided to honour its cultural roots by making 537 cigars. The brand name is derived from the telephone codes for Cuba (+53) and Havana (7), a tribute to Cuban tradition and culture.
The innovation of the 537 lies in the use of Cuban cigar seeds grown in Ecuador, preserving the Cuban flavour while incorporating the freshness of the Ecuadorian soil, creating a new yet story-telling taste texture. This innovative attempt is not only a technical challenge, but also a deep understanding and respect for the tradition of cigar making. 537 has once again proved its deep love for cigar culture and its spirit of discovery!