As one of the oldest cigar brands born and bred in Nicaragua, Joya de Nicaragua was established in 1968 as a premium, hand-crafted cigar maker that uses natural sun-grown black tobacco nurtured in the highly fertile, volcanic soils of the region. Located in Estelí City -- the tobacco capital of the world -- Joya de Nicaragua has mastered Nicaraguan blends and continues to maintain a steadfast dedication to developing, manufacturing and selling premium cigars.