Viva la Vida is a premium cigar brand crafted in collaboration between Artesano del Tabaco and legendary cigar master AJ Fernandez. The brand name means "Live the Life," conveying an attitude of embracing life with passion—a philosophy woven into the soul of every cigar. All cigars are hand-rolled at AJ Fernandez's factory in Estelí, Nicaragua, using a 100% Nicaraguan cigar blend that includes premium leaves cultivated and grown by AJ Fernandez himself, showcasing meticulous craftsmanship from field to rolling. Behind the brand lies a decade-deep friendship between the Fakih brothers and AJ Fernandez, born from a shared love of cigars and mutual trust. Since its launch in 2019, Viva la Vida has quickly gained favor among cigar enthusiasts worldwide through its diverse vitola selections, solid craftsmanship, and continuous spirit of innovation, establishing itself as a representative brand in the Nicaraguan premium cigar sector.
